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2006.02.12

世界ウルルン滞在記 エクアドルチョコレート登場!

今夜(2/12)10時からテレビ放映される世界ウルルン滞在記に、弊社のエクアドル、アヒ(唐辛子入り)チョコレートがちょびっと登場するそうです。番組内容は弊社の産地でも、オーガニックカカオやフェアトレードのチョコレートの産地ではありませんが、カカオの文化を掘り下げるものだとか。カカオがどんな風にしてチョコレートになるのかその過程を見ることができると思います。

アヒチョコは「エクアドルには唐辛子や胡椒入りのチョコがある」ことの資料映像として使われるそうです。(確かにマヤ文明ではカカオと唐辛子を煮だして飲む文化がありましたが、私たちのつきあっている産地にはそのような文化はなく、提案して作ってもらっているものです。)

出発前後にウルルン滞在記の方に沢山のチョコレートをご注文いただいていたのですが、ホームページをみてみると、構成(多分ナレーションも)のライティングでかなりSWcのwebを参考にしている模様です。世界ウルルン滞在記

SWcは、搾取や貧困や環境破壊だけでなく、モノの背景や文化や作り手のことを知ることの中にある楽しくてワクワクする気持ちを大事にしています。このテレビ番組が、どんな風に異文化を伝えるのか、たまにはテレビをじっくり観てみようと思います。観たひと、感想聞かせてください。

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Comments

はじめまして^^
世界ウルルン見ました!
唐辛子ニットのアヒチョコ、少し映りましたね!
私も買ってからファンになってしまったのでなんだか嬉しくなってしまいました。
チョコレートがエクアドルの人にとってどういうものなのか、
とても大切にされていて、丁寧の手作りで作られている過程が見られてたりして、
すごく良かったのではないかなと思いました。

Posted by: いわこ | 2006.02.12 at 11:07 PM

いわこさん、アヒチョコを買っていただいてありがとうございます!私もウルルン、おもしろかったです。特に近所の人たちがあつまってチョコを作っているところや、家族の絆が垣間みれたところなど。ちょっと裕福そうな農園でしたね。何処の世界も"おばちゃん"って熱くて素敵ですね。カカオの育つ森の景色もきれいでした。私たちも産地とのつながりを大事に、美味しいチョコレートをお届けしたいです!

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